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WHAT WE DO

DATA STRATEGY

There is no cut and paste methodology to create a Data Strategy, we will work with all the appropriate stakeholders and draw on our wealth of experience to create something that is appropriate for each high performance environment and the questions that need answering.

Our approach can be simplified into 4 main questions to make sure that all stakeholders understand how we work:

  1. What data sources are being used and are they appropriate?
  2. How is this data being stored and utilised?
  3. Are the right people getting access to the right data and answers?
  4. Is the feedback methodology being driven by feedback science?
  5. The answers to these questions, and the subsequent ones that follow, underpin the strategy that will be created to ensure there is a plan to create a world class data supported environment.


No matter how successful the team or organisation an aligned data strategy can drive efficiencies and prevent overlapping from a performance and commercial perspective. It will also ensure that there is a single point of truth that all departments are accessing ensuring that there is no mixed messaging or inaccurate content being put out.

DATA ACQUISITION

Red Zone has extensive experience of capturing data via hand and computerised notation across dozens of sports. Our data is never a generic offering, it is always bespoke, aligned to the specific coaching philosophy so that performance is captured in a way that makes sense to the client.

4 Steps to Data that answers your Performance Questions:

  1. Scientific rigour underpins our methodology for defining a data set and creating unambiguous operational definitions. 
  2. We then apply the latest technologies to ensure that our data capture templates are ergonomic and efficient. 
  3. By understanding the Data Strategy of the organisation we deliver the data in the optimal format for alignment with other data sets and modelling.
  4. The appropriate mix of Artificial Intelligence and human quality control – for when rules can be followed or expert human resource is needed to confirm player ID’s, the quality of an action performed or tactical components of a specific game plan.


Even if Red Zone are not the original source of data our analysts and data scientists are comfortable engineering any other 3rd party event or tracking data providers in the market place. We have experience of ingesting and aligning multiple data sets however they have been generated.

DATA IMPACT

We have spent decades on the front line of elite sport working with coaches, athletes and governing bodies to help them perform at their best. We offer a unique set of services ranging from quickly deployed support, when time is a critical factor, to advanced consultancy & implementations.

We connect organisations to data in order to gain insights.

To answer your Performance Questions within the uniqueness of your environment, we devise bespoke solutions that are tailored specifically. To derive the Performance Answers we deliver excellence at all stages of our Data Run:

DATA ALIGNMENT – DATA ANALYSIS/SCIENCE  – DATA VISUALISATION

Each of these components is underpinned by world leading software and hardware.

The amalgamation of science with the art of coaching and athlete development is where the team at Red Zone excel. We have multiple examples of how our services have help some of the best athletes in the world prepare for, and improve, performance. The Olympic Games. The Premier League. The British and Irish Lions. Le Tour de France. The Rugby World Cup. World Championships. The Champions League. Formula 1. We have delivered at all of them.

SOFTWARE

In a world where members of the same team are having to work apart from each other for longer periods of time, tools that create a single point of truth for disparate group are becoming increasingly important. At Red Zone we always want to empower members of an organisation to be curious and have the ability to ask questions of data and validate that with the associated video, whatever their role and responsibility.

Red Zone has worked with a number of decentralised organisations that rely on online platforms to access and visualise their data and video. 

Create a single point of truth.

We have designed, built and delivered multiple platforms across a variety of team and individual sports. Although all different, these platforms always have commonalities:

  • Bespoke visuals in the organisations language
  • Data agnostic; we will work with our own data or any 3rd party data provider
  • Data points are video linked where appropriate
  • Multiple camera angles and extremely quick video loading times
  • Can be accessed globally on any device (hardware agnostic)
  • Securely stored data in a cloud environment (yours or ours)
  • Controlled individual access

TECHNOLOGY

At Red Zone we want to professionalise the delivery of technology, hardware and infrastructure in the high performance sector, in line with the level of service in other areas. Technology is vital to extract the value from data and apply it quickly and effectively.

From our experience on the ground with elite sports teams, the quality of the solution is only as good as the technology that it is built on. Very often the responsibility of setting up and maintaining hardware falls upon the analysis department despite that not being their area of expertise. This includes servers, camera systems, camera poles, switches, internet and cabling to offices at training grounds and stadiums.

Our experts can design, build and maintain your system so that you can focus on delivering the best support possible to your organisation at training venue, in-stadium or when you are on the road.

Each site or mobile setup has it’s own requirements which take into consideration when devising a solution that fits in with your current workflow. If you think your workflow needs optimising then that is something else we can help with, even if you have existing systems.